Adiel Chavira & Andres Ortiz
Hierba Buena Inc.
Hierba Buena: CBD Education and Access for the Hispanic Community
About Adiel Chavira & Andres Ortiz
As members of the Hispanic Community and CBD consumers, we’ve personally experienced the need for CBD education in Spanish. Creating this brand has taught us that, even with the positive changes happening around cannabis, CBD still has a shaky reputation among Spanish Speaking Communities. Therefore, our mission is to provide updated and reliable CBD education in Spanish with the goal of reaching an international demographic. We’re currently working with several companies that helped us create a wide variety of infused products popular in the Hispanic Community. Our simple but unique branding has also attracted a following on our social media platforms. This has even allowed us to start conducting business in Mexico while taking advantage of the positive legal changes occurring there. However, we continue to seek mutually beneficial, long-term relationships with businesses that can help our vision become a reality.
The CBD industry has grown at such an exponential rate and recent laws have made access to cannabis less restrictive. However, the stigma around Cannabis still hasn’t changed much for many demographics to fully reap its health benefits. This seminar will analyze real-life statistics that confirm the need for CBD Education in Spanish. It will also explain Hierba Buena’s plan to fill that need by creating educational material that will help reach a broader, international demographic.